Animated brand content
Global payment company Adyen was attending the Retail Euphoria Event in Paris with a series of 3D-Mike produced animated digital banners and high resolution visuals. On every entry road to the Event Adyen hired classic and moving billboards to bring subliminal messages to connect Adyen, the brand to the possible acquirements of luxury products. So our branding had to be conspicuous but not in your face. We opted for clear company colours on which beautiful product renders were presented combined with subtle logo usage.