Belastingdienst – recruitment campaign

To make young people aware of interesting jobs in ICT I helped conceptualise the latest recruitment campaign for the Belastingdienst. A fun collaboration with agency Maximum resulted in a “gamify” concept where we photographed regular Belastingdienst employees and turned them into game-hero characters.

Project details:

Client: Belastingdienst
Agency: Maximum
Job: Consultant & Producer