About Proefdiervrij:

Animal testing is committed to a future without laboratory animals. We do this with heart and soul; in the knowledge that there is more and more animal-free research that makes animal testing unnecessary. What we see is that science is developing at lightning speed and is capable of conducting research without laboratory animals. In a world in which there is as much as possible, it is difficult for us to still use experimental animals. In short, animal-free research is an indispensable building block for a better world for humans and animals.

My first time directing a TV add. Proefdiervrij wanted a talking mouse on a Hollywood VFX level. You be the judge if we succeeded!

Project details

Client: Proefdiervrij
Agency: Roorda
Job: Director