T-Mobile 4G

Etcetera asked me to help out on a late-request by their client T-Mobile. For T-Mobiles 4G campaign Etcetera had conceptualised two key visuals of the 4G logo in two different states. One where the logo was “complete” and one where the logo was still “under construction”. Both states representing the current state of the 4G network coverage. In places where 4G reception was poor, the “under construction” version would be shown and in places with full reception the “completed” logo was shown.

A late request was dropped to create a TV add. Not a problem off course but the idea was challenging. By using a timelapse shot we wanted to show how the logo was being constructed. A great idea but quite hard to pull off because as time moved we had to move through the two key visuals as well.

First we created both visuals on a 10.000px resolution and then moved through time making sure we passed the “under construction” version along the way. Live action plates of Ali B were added to the mix and voila, job well done!

Project Details

Agency: Etcetera
Brand: T-Mobile
Job: Producer

De Piraten van Hiernaast

De Piraten van Hiernaast

HP Indigo

HP Indigo

Felix

Felix

Mercedes-Benz – Repair & Reconnect

Mercedes-Benz – Repair & Reconnect

Online Soccer Manager 2020

Online Soccer Manager 2020

Sea You

Sea You

a life of creativity

a life of creativity

Cosmopolitan

Cosmopolitan

HP Omen

HP Omen

Pathé All Stars

Pathé All Stars

AVROTROS

AVROTROS

ZappLive VR

ZappLive VR

Victor Vleermuis

Victor Vleermuis

Karwei

Karwei

Toyota Vios

Toyota Vios

Belastingdienst

Belastingdienst

GSMA

GSMA

Ditzo

Ditzo

Sinterklaasjournaal

Sinterklaasjournaal

Cold Boot

Cold Boot

Jules Unlimited

Jules Unlimited

ALPHA

ALPHA

T-Mobile 4G

T-Mobile 4G

Tomorrowland

Tomorrowland

Google Daydream

Google Daydream

Dino Hunter

Dino Hunter

Bounding Box

Bounding Box

The Adyen Globe

The Adyen Globe

Dit Was Het Nieuws

Dit Was Het Nieuws

Zuivelpak Ep2

Zuivelpak Ep2

Adyen animated brand content

Adyen animated brand content

Forever Mime

Forever Mime

The Tumblies!

The Tumblies!

Proefdiervrij

Proefdiervrij

Zuivelpak Ep1

Zuivelpak Ep1

Haai Five

Haai Five

Lionel Messi Space Scooter

Lionel Messi Space Scooter

Insurgent

Insurgent

Spin Awards

Spin Awards

The Dark

The Dark

Staatsloterij Winnaarsverhalen

Staatsloterij Winnaarsverhalen

Online Soccer Manager

Online Soccer Manager

Tientje voor een T-Rex

Tientje voor een T-Rex

Lotto

Lotto

Beyond Sports

Beyond Sports

Volkswagen

Volkswagen

Julia – Nick&Simon

Julia – Nick&Simon

REAL UFO above Alkmaar Attacked by Dutch Airforce!

REAL UFO above Alkmaar Attacked by Dutch Airforce!

REAL Bigfoot caught on cam during military exercise in Holland!

REAL Bigfoot caught on cam during military exercise in Holland!

Duurzaam doen

Duurzaam doen